RealTruck
Ann Arbor, Michigan
FUND
CCMP III, CCMP III CV
ORIGINAL INVESTMENT
2017, 2022
STATUS
Realized, Current
Partnered with founder-led management team to drive growth through continued product innovation, expansion of e-commerce sites and accretive acquisitions resulting in a successful sale to L Catterton in 2021.
CCMP invested in RealTruck (formerly known as Truck Hero), a leading supplier of truck and Jeep® aftermarket accessories, in 2017. RealTruck manufactures and markets branded functional truck and Jeep accessories that enhance the experience for consumers’ daily activities and enthusiast lifestyles.
CEO Corner
Bill Reminder, Former President & CEO RealTruck, Executive Advisor of CCMP Growth
"Over the last decade, our team has done a tremendous job earning customers' trust through great products and service. Together we've built the market's largest and most respected player. CCMP’s deep expertise and long track record of successfully partnering with companies like ours made it the ideal partner to help us achieve even greater heights."
Opportunity and Why CCMP
- Attractive industry sector with increasing product penetration
- Strong brands across channels with multiple areas of opportunity to accelerate growth
- Experience building out e-commerce businesses
Value Creation
- Developed brands, marketing and product innovation capabilities to drive market share gains
- Established a multi-channel distribution network including rapidly growing e-commerce business to capture channel shifts
- Implemented various operational improvements creating meaningful cost savings
- Executed strategic acquisitions
Results
- Significant revenue and EBITDA growth during CCMP’s ownership
- Sale to L Catterton in 2021
These endorsements are provided by certain current and former executive officers of portfolio companies that are or were previously owned by certain investment vehicles advised by CCMP Growth and CCMP Capital. None of the executive officers were directly compensated for providing these endorsements. However, as a result of the ownership structure of these portfolio companies and the controlling interest held by the funds advised by CCMP Growth and CCMP Capital, a conflict of interest exists because the executive officers have an incentive to make positive statements about CCMP Growth and/or CCMP Capital and their experiences with CCMP Growth and/or CCMP Capital to maintain the goodwill with CCMP Growth. Please refer to Terms of Use and Disclaimers for important information about CCMP Capital Advisors, LP and CCMP Growth Advisors, LP.
For illustrative purposes only. There can be no assurance any such value creation plan will ultimately be achieved as described herein. Certain statements herein reflect the subjective views and opinions of CCMP Growth and its personnel. Such statements cannot be independently verified and are subject to change. Please refer to Terms of Use and Disclaimers for important information about CCMP Capital Advisors, LP and CCMP Growth Advisors, LP. A complete list of CCMP Capital Advisors, LP investments is available on its website.
