Charlotte, North Carolina

Acquired a leading family-owned pool equipment manufacturer to drive growth through product innovation, capacity investment and strategic acquisitions resulting in a successful initial public offering in 2021.

CCMP invested in Hayward, a leading global manufacturer of pool equipment, in 2017. Hayward designs, manufactures and markets a broad portfolio of pool equipment and associated automation systems for residential and commercial markets.

CEO Corner

Kevin Holleran
Kevin Holleran, CEO & President

"CCMP has been a great partner, providing support and insight for Hayward's SmartPad innovation initiatives, the evolution of our go to market strategy, other organic and strategic growth investments, and ultimately our successful IPO."

Opportunity and Why CCMP

  • Attractive pool equipment industry structure with majority of sales from aftermarket
  • Growth opportunity driven by aftermarket upgrades using new innovative, energy efficient products
  • Market leader with a trusted brand, significant installed base, and integrated supply chain
  • CCMP experience with consumer technology businesses selling through multi-channel distribution models

Value Creation

  • Recruited experienced consumer technology executives to drive growth strategy
  • Focused product development on new sustainable product lines and smart, IoT-enabled technologies to take advantage of shifts in consumer sentiment
  • Redesigned dealer selling tools and lead management systems
  • Expanded manufacturing and distribution capabilities through supply chain investment
  • Executed strategic tuck-in acquisitions


  • Significant revenue and EBITDA growth during CCMP’s ownership
  • Initial public offering in 2021 (NYSE: HAYW)
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These endorsements are provided by certain current and former executive officers of portfolio companies that are or were previously owned by certain investment vehicles advised by CCMP Growth and CCMP Capital. None of the executive officers were directly compensated for providing these endorsements. However, as a result of the ownership structure of these portfolio companies and the controlling interest held by the funds advised by CCMP Growth and CCMP Capital, a conflict of interest exists because the executive officers have an incentive to make positive statements about CCMP Growth and/or CCMP Capital and their experiences with CCMP Growth and/or CCMP Capital to maintain the goodwill with CCMP Growth. Please refer to Terms of Use and Disclaimers for important information about CCMP Capital Advisors, LP and CCMP Growth Advisors, LP.

For illustrative purposes only. There can be no assurance any such value creation plan will ultimately be achieved as described herein. Certain statements herein reflect the subjective views and opinions of CCMP Growth and its personnel. Such statements cannot be independently verified and are subject to change. Please refer to Terms of Use and Disclaimers for important information about CCMP Capital Advisors, LP and CCMP Growth Advisors, LP. A complete list of CCMP Capital Advisors, LP investments is available on its website.